The challenge
For Nmbrs, expense management was naturally connected to payroll, a plus feature (add-on) that customers expect within the platform. However:
- The existing basic functionality did not meet the rising customer expectations.
- Building advanced features in-house would require significant resources and specialised expertise.
- Marketplace integrations weren’t enough; customers wanted the experience within Nmbrs’ platform.
The conclusion was clear: Nmbrs needed a partner who could deliver a superior expense solution faster and more effectively than they could build themselves.
The solution
Having already succeeded with other white labelled plus features, Nmbrs saw the approach as a natural way forward. Partnering with Findity would allow them to rapidly embed a market-leading solution while staying focused on their core HR and payroll products.
Findity checked all the boxes:
- A product that matched Nmbrs’ look and feel.
- Proven expertise in white labelled, embedded expense management.
- Strong product vision and future-proof technology.
- Prior experience with Visma Connect single sign-on, the “front door” for Nmbrs customers.
Together with Findity, Nmbrs launched Nmbrs Expense, a fully embedded, white labelled expense management solution that gave their customers the advanced functionality they had been asking for, directly within Nmbrs.
Results
Still in the early stages, Nmbrs Expense has already validated the white-label strategy:
- The launch became the most successful debut of a plus feature in the company's history.
- The customer base doubled within six months compared to the previous feature launches.
- Adoption has been fast, with the feature showing a steep upward curve, indicating a great projection for what’s to come.
- Close collaboration and ongoing feedback ensured the solution quickly aligned with Dutch market expectations.
Beyond the numbers, Nmbrs highlights the partnership itself as a key success. Nmbrs Expense is now seen as a vital part of Nmbrs’ best-of-suite strategy, with continued growth expected.